Page 4 - INTRO

Project Achievements

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It is of my honor to present hereby the story of my joining to Basic Electronics. Co. Ltd. and my father in enhancing its solid structure and edifice

foundation. I have joined the company immediately after my university graduation in 1985 and worked closely with my father hand by hand and

shoulder by shoulder benefiting from his direction and advices in a very high spirit of respect, cordiality , loving and understanding.

I have attained plenty of knowledge, know how, skills and tactics from my father that exceeds all the information and knowledge wich could be

attained through any educational course or program at any university in the world, simply because it is an essence and extract of experience

brimmed with a sweat and suffer.

Such knowledge and values remain the guidelines for my life practices. I do adhere my self to follow and to commit as well, to remain the theme

of my belief and the power of my soul and mind.

I have commited my self from the first day to work hard, to devote my self to the maximum extent to my principles and values which were planted

and immersed deeply in my mind and heart by my father, utilizing all my knowledge, courage and skills which were attained from my father and

through my educational studies in business administration for the sake of enhancing our company activities forwards further prosperity and

progress

With God support and with father and brothers help, I do realized remarkable success and wonderful results during the last 25 years of time since

I was assigned as the General Manager of the company.

The achievements were done in two tracks of expansion, namely vertically in increasing the range of products which are being handled by the

company and horizontally by increasing the numbers of our branches and business outlets kingdom-wide.

In other words the range of products were increased from one brand of electrical home appliances (Sanyo), one watch brand (ALBA) and one

Audio/Video tapes brand (Maxell) to over 20 different brands at present covering wide range of products and category from consumers goods to

biomedical equipments and security systems, supplied and installed to countless number of private and public vital favilities and centers.

Meanwhile, the number fo branches has increased form 4 branches in each of Al-khobar, Dammam, Riyadh and Jeddah to more than 10 branches

in the main cities kingdom wide now.

The number of workers has increased from around 250 workers to more than 700 workers at present while sales increased form around SAR 250

Million annually to more than SAR 700 Million currently.

My ambition is yet two wide and I have many ideas and plans to do in the time to come which will enhance vastly the achievements and expand

remarkably our business activities hopefully.

Finally, Is is left to say thay my determination has no limit, my trust in God is quite solid, my loyalty and commitment to my principals and values

is endless. I do commit my self to utilize all my capabilities and skills, to roam the world, to struggle in ferocity for the sake of our company, our

customers and our workers interest, and benefits wherever and whenever, seeking and inspiring the help and blessing form his almighty Allah at all

times.

Qasim M. Al-Arfaj

General Manager

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