02
It is of my honor to present hereby the story of my
joining to Basic Electronics. Co. Ltd. to enhance
along with my father its solid structure and to
strengthen its foundation as well.
I have joined the company immediately after my
university graduation in 1985 and worked closely
with my father hand by hand and shoulder by
shoulder taking advantage of his experiences,
benefiting from his directions and advices in
a very high spirit of respect, cordiality , loving
and understanding. I have attained plenty of
knowledge, know how, skills and tactics from
my father that exceeds all the information and
knowledge which could be attained through any
educational course or program at any university
in the world, simply because it is an essence and
extract of experience primed with sweat and
suffer.
Such knowledge and values remain the guidelines
for my life practices. I do have adhered my self to
follow and to commit as well, to remain them the
theme of my belief and the power of my soul and
mind. I have committed my self from the first day to
work hard, to devote my self to the maximum extent
to my principles and values which were planted
General Manager Message
Qasim M. Al-Arfaj
General Manager
and immersed deeply in my mind and heart by my
father, utilizing all my knowledge, courage and skills
which were attained from my father and through
my educational studies in Business Administration
for the sake of enhancing our company activities
forward to further prosperity and progress.
With God s support and with my father and brothers
help, I do have realized remarkable success and
wonderful results during the last 25 years of time
since I was assigned as the General Manager of the
company.
The achievements were done in two tracks of
expansion, namely, vertically in increasing the
range of products which are being handled by
the company and horizontally by increasing the
number of our branches and business outlets in the
kingdom-wide.
In otherwords the range of productswere increased
from one brand of electrical home appliances
(Sanyo), one watch brand (ALBA) and one Audio/
Video tapes brand (Maxell), to over 20 different
brands at present covering wide range of products
and category from consumers goods to biomedical
equipments and security systems, supplied and
installed to countless number of private and public
vital facilities and centers.
Meanwhile, the number of branches has increased
form 4 branches in each of Al-khobar, Dammam,
Riyadh and Jeddah to more than 14 branches in the
main cities kingdom wide. The number of workers
has increased from around 250 workers to more
than 1100 workers at present.
My ambition is yet too wide and i have many
ideas and plans to do in the time to come which
will enhance vastly the achievements and expand
remarkably our business activities hopefully.
Finally, It is left to say that my determination has
no limit, my trust in God is quite solid, my loyalty
and commitment to my principals and values
are endless. I do commit my self to utilize all
my capabilities and skills, to roam the world, to
struggle in ferocity for the sake of our company, our
customers and our workers interest and benefits
wherever and whenever, seeking and inspiring
the help and blessing form his almighty Allah at all
times.
